Proven expertise in sourcing, structuring and driving early-stage investment outcomes.

Eastend backs early-stage tech companies in South Australia, Western Australia and Queensland — and stays close after the cheque clears. Real value comes from doing the work: warm introductions to customers, hires, follow-on investors, and acquirers when the time is right.

Our role is multifaceted. We're fund managers and investors, and we're operators who have built and exited companies before. That mix shapes how we partner with founders, how we underwrite, and how we hold ourselves accountable to LPs.

Real depth across early-stage tech investing, operational management, commercialisation and rigorous diligence — concentrated in markets that 92% of Australian VC funds overlook.

Partner & Co-Founder

JD Sheard

Born: Canada  ·  Lives: Adelaide

JD is the Co-founder and Partner of Eastend Ventures, Founder and Managing Director of Virtca Capital, and Non-executive director of several prominent technology and not-for-profit organisations.

Originally from Canada, JD has spent the past two decades living and working throughout Canada, the United States, the United Kingdom and Europe. JD relocated to Adelaide in 2021 after being awarded the Australian Global Talent Visa based on his internationally recognised technology and business achievements.

JD is an accomplished, transparent and innovative business, finance and technology leader with extensive experience growing companies to scale. He has held key leadership and shareholders positions as the Managing Director and Corporate Technology Director of multinational organisations, where he played a significant role in leading these companies through phases of substantial growth and international expansion (growing from 100 to over 1,800 employees across four countries). Beyond numbers, JD's influence was felt across mergers and acquisitions, compliance and governance, operations, product development, stakeholder management and engagement, digital transformation, enterprise systems, process improvement and the creation of some of the Oil and Gas industry's first widely adopted SaaS, digital workforce, IoT, AI and machine learning-based solutions and products (with numerous Fortune 500 companies as early adopters and long-term clients).

JD holds a suite of qualifications, including an MBA in Finance, Graduate – Australian Institute of Company Directors (GAICD), Project Management Professional (PMP), a commercial pilot licence and an array of financial and technological accreditations.

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Partner & Co-Founder

Josh Garratt

Born: ACT  ·  Lives: Adelaide

The 2023 Australian Angel Investor of the Year recipient, Josh Garratt is a highly regarded figure in the investment and commercialisation sector in Australia. He spent 12 years with fund manager Cromwell Property Group and, since settling in Adelaide in 2008, he has been instrumental in building the startup ecosystem.

He was previously the Co-founder and CEO of South Australian-based investment group Southern Angels and has facilitated $15 million investment into 36 companies. Between 2019 and 2023, he served as a Commercialisation Facilitator for the Federal Government's Accelerating Commercialisation program, where he oversaw a pipeline of 100+ companies and secured $4.8 million in highly competitive grant funding. All bar one of the companies from both portfolios is a going concern, reflecting a talent for selecting promising early-stage innovation companies.

He holds a Bachelor of Communication and has a commitment to continuous learning, participating in programs with Startmate, Airtree, Scale Investors and Pivot Education USA. He provides strategic business counsel and deep dives into new technology investigation in producing due diligence reports.

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LPAC Chair

Brad Feld

Born: United States  ·  Lives: Boulder, Colorado

Brad Feld is chair of the Limited Partner Advisory Committee for Eastend Ventures Fund 1.

Brad co-founded Foundry Group and Techstars, one of the world’s leading accelerator networks. He has spent more than 35 years as an operator and investor, backing companies including Fitbit. He is also the author of Venture Deals, Startup Communities, and Give First, widely read by founders and investors.

Brad is known for the “Boulder Thesis”, the view that world-class companies can be built anywhere. This aligns with Eastend’s focus on backing founders in South Australia, Western Australia and Queensland, regions that receive a small share of national venture capital.

As LPAC Chair, Brad brings an independent perspective and deep experience across cycles. He strengthens governance and supports alignment between the fund and its investors.

His involvement gives Eastend access to global insight while reinforcing a clear strategy. Back strong founders in overlooked markets and build enduring companies.

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Portfolio Success

Sarah Shelton

Born: UK  ·  Lives: Gold Coast

Sarah brings a diverse and robust background in operations, marketing and administration to the firm. With a keen ability to adapt to shifting priorities and manage tight deadlines, she has consistently showcased her ability to streamline processes, research and implement technologies and collaborate across various teams in Virtca's early portfolio.

Her previous role as an Operations and Marketing Officer at i4 Connect, executing on the Federal Government's Accelerating Commercialisation contract, exemplifies her capabilities. She was instrumental in liaising with multiple stakeholders, managing platforms, project-managing marketing activities and being the primary liaison for 26 commercialisation advisors working on pre-revenue company portfolios. Her time at Enova Energy as an Operations Officer further demonstrates her aptitude for data analysis, problem-solving and cross-departmental collaboration.

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Research Analyst

Ava Sheard

Born: Canada  ·  Lives: Adelaide

Ava is a Research Analyst at Eastend Ventures, where she leads deep-dive due diligence on companies under consideration for investment. She builds detailed views on market dynamics, product positioning, and execution risk, and supports investment decisions with clear, structured analysis. She also contributes to portfolio success initiatives, with a focus on onboarding, education, and operational support for founders.

Alongside her role at Eastend, Ava is a Partner at Virtca Pty Ltd, where she leads portfolio success and community programs. She is an active angel investor and a member of Southern Angels, with a focus on expanding female participation in early-stage investing across South Australia. She is also engaged in several female empowerment and expat networks in Adelaide.

Ava holds a Master of Business Administration and a Bachelor’s degree in Secondary Education, majoring in English Language Arts with a minor in Career and Technology studies. She has also completed further training in Microsoft systems and software development, building strong technical capability across tools, systems, and processes.

She brings more than 15 years of experience across the United States, Canada, and Australia. Her background spans operations, procurement, technology, and education. In the United States, she taught in inner-city schools, working with high-risk student populations and gaining ESL and Special Education designations. She managed classrooms with students speaking more than 15 languages, building strong communication and problem-solving skills that now underpin her work with founders and investment teams.

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Investor Relations

Gina Woodman

Born: Adelaide  ·  Lives: Adelaide

Gina Woodman is the Investor Relations Manager where she plays a pivotal role in cultivating and maintaining relationships with key investors. With extensive experience across both ASX 200 companies and small businesses, Gina brings a unique blend of strategic insight and hands-on expertise. Her background spans risk management, private investing, and overseeing SMSF Trustees and Family Offices, specialising in alternative asset classes. Gina is also adept at managing complex mergers and acquisitions, ensuring seamless execution and value creation for stakeholders. She leverages her deep industry knowledge to foster trust and transparency with investors, driving sustainable growth and long-term partnerships within the venture capital landscape.

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Investment Committee

Sonya Brocklehurst

Born: SA  ·  Lives: Adelaide

Sonya currently works at Medfin, where she simplifies finance for medical professionals by offering tailored financial solutions to support and grow their practices. She combines personal service with industry expertise to ensure clients' financial needs are met seamlessly.

Previously, at LGT Crestone, Sonya provided wealth advice to high-net-worth families and for-purpose organisations, focusing on long-term results. Prior to joining LGT Crestone, she advised high-net-worth clients, not-for-profit organisations, and family offices at NAB Private.

Sonya also spent 11 years in Auckland with ANZ Private and ANZ Corporate, advising local and international high-net-worth clients and business owners on investment and lending requirements. Her extensive experience includes working at JP Morgan in London and Adelaide.

Sonya holds a Bachelor of Business Degree from the University of South Australia and a National Certificate in Financial Services (Financial Advice), Investment Advice.

Additionally, she runs “Ladies That Lunch”, a diverse community of over 190 women, spanning various ages and backgrounds, who gather to learn and support one another in both personal and professional aspects while enjoying a delicious lunch. Sonya has also been the Treasurer for The Eastwood Community Centre for over 3 years, and the Treasurer on the Governing Council for Marryatville Primary School for over 4 years.

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Investment Committee

Dr Roger Voyle

Born: New Zealand  ·  Lives: Adelaide

Dr Roger Voyle is the Managing Director of Southmore, a leading Australian alternative asset management company with a focus on venture capital funds management. With more than 15 years at Southmore Capital, Roger has passionately dedicated himself to early-stage investment management, partnering closely with local and international entrepreneurs to foster and exit an array of technology-centric and knowledge-intensive businesses.

Prior to his venture endeavours, Roger honed his skills in patents, licensing, and technology evaluation at the Swiss biopharmaceutical giant, Serono SA, assisting the Corporate Intellectual Property Counsel with major litigation and transactional activities, including the acquisition of Serono SA by Merck KGaA.

For Eastend, Roger brings not only his venture acumen and extensive board experience but also a scholarly background, with a PhD in biochemistry, post-doctoral studies in immunology, and post-graduate pursuits in intellectual property law, offering a distinctive perspective on potential investment opportunities.

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Venture Partner — WA

Greg Riebe

Born: WA  ·  Lives: Perth

A seasoned figure in Western Australia's tech investment landscape, Greg Riebe brings to Eastend an expansive twenty year career marked by his engagements with corporates, SMEs and startups.

Recognised for his aptitude in identifying and nurturing high-potential technology ventures, Greg's experience encompasses roles from managing Perth's first technology incubator to advising founders on scaling, value creation and investment readiness. He has also been a co-founder of multiple technology businesses and today stands as the principal of his advisory practice, catering to corporates, early-stage ventures and angel investors.

Notably, in 2020, Greg was honoured as the Australian Angel Investor of the Year and received the WA Pearcey Entrepreneur Award. Additionally, his leadership extends to serving as a Non-executive Director/Chairman for several Australian technology firms, amplifying his profound footprint in the nation's tech and investment sectors. For Eastend, he brings unparalleled access to the most promising early-stage companies in WA.

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Venture Partner — Sustainability

Sneha Rajan

Born: India  ·  Lives: Adelaide

Sneha Rajan brings a rich background to Eastend in both private equity and early-stage venture capital investing. With hands-on experience that spans the entire investment lifecycle, Sneha has strategically navigated processes from sourcing and screening potential opportunities, to executing transactions and managing portfolios, all the way to successful exits.

In her role as General Manager, Investments for NatureCo, she leads investment initiatives for the company's nature-based carbon projects across the world. Adept at collaboration, Sneha works in harmony with a diverse set of stakeholders, ranging from company management and board directors to investors, legal counsel and other advisors.

Previously at Greening Australia, one of Australia's largest environmental organisations, Sneha spearheaded capital-raising efforts for the Group and its subsidiary businesses. Prior to that, she held roles at Apollo Global Management and Unitus Ventures (now Capria Ventures) in India. Sneha holds an MBA degree with a specialisation in Finance and has also completed her Master of Commerce degree.

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Venture Partner — ACT

Scarlett McDermott

Born: Canberra  ·  Lives: Canberra

Scarlett McDermott is the founder of Longitude Advisory, an independent tech advisory firm serving organisations across Australia. With over a decade of technology industry experience, she specialises in helping boards and executives leverage technology to execute on business strategy. Scarlett is an experienced technologist, having worked in roles from software developer to Chief Technology Officer, with experience across startup, enterprise and NFP organisations. As a startup CTO she contributed to scaling from Australia to the UK, US and Canada, putting her in the 1% of Australian tech workers who have worked in a scaleup organisation.

Before starting her own business, Scarlett led Ecosystem Capability at the Tech Council of Australia, delivering industry growing initiatives including Virtual Work Experience. There she contributed to major industry initiatives focused on skills and innovation, alongside making contributions to technology policy discussions related to workforce, AI, cyber security and more.

Scarlett is passionate about the continued growth and development of Australia's tech ecosystem and is a regular speaker and contributor across the industry.

Scarlett holds a Bachelor's Degree in Information Technology, a Graduate Certificate in Cyber Security, and continues to be a lifelong learner, regularly upskilling as technology evolves.

Scarlett lives in Canberra, where she grew up, with her husband, son and daughter, and their dog, Wally. When she's (very occasionally) not doing something tech related, you'll find her in the garden or reading a book.

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Venture Partner — APAC & US

Jo Chaturvedi-Durant

Born: Bombay  ·  Lives: Adelaide

Jo Chaturvedi-Durant is a private markets and venture capital investor with over 16 years of experience across Asia Pacific and North America. She has worked with global investment managers including Morgan Stanley, J.P. Morgan, and VU Venture Partners. Her investment focus spans alternative asset classes across stages, geographies, and sectors, with a focus on deep tech where frontier technologies intersect with real-world impact. She also serves on investment committees for impact funds and university venture funds.

Her academic background covers international business law, business management, and economics, complemented by certifications across governance, capital markets, and alternative assets. She has authored work on macro and behavioural economics, retirement investing, and the impact of emerging technologies on global markets. Jo has held both executive and non-executive board roles and has supported portfolio companies across biotech, space, agtech, defence, and next-generation AI, while advising founders, accelerators, governments, and not-for-profits.

At Eastend Ventures, Jo provides hands-on strategic support to several portfolio companies, leveraging her international experience to guide founders on go-to-market strategy, expansion, and market nuances across regions.

She is also the VC in Residence at the University of Adelaide’s ThincLab, where she mentors founders on business models, go-to-market strategy, governance, and capital strategy across Australia, the US, and Asia.

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Venture Partner — QLD

Laura Ashmole

Born: UK  ·  Lives: Brisbane

Laura Ashmole is a Venture Partner at Eastend Ventures, where she supports deal flow, founder engagement, and ecosystem development across Queensland. She brings a strong network and a practical understanding of how early-stage companies scale, with a focus on connecting founders to the right people, capital, and opportunities at the right time.

Laura is also Head of Growth at River City Labs, one of Queensland’s leading startup hubs, where she works closely with emerging technology companies to support their growth through programs, community, and strategic initiatives. Her background spans talent acquisition, people and culture, creative media, sales, and growth across both corporate and startup environments.

She has worked with a broad range of organisations to build brand, capability, and scale, and has delivered storytelling projects for grassroots charities in Australia and internationally. Laura is a strong advocate for diversity and inclusion and is deeply committed to strengthening the startup ecosystem. Her approach centres on people, community, and a clear focus on customers as the driver of business success.

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Six rules we don't break.

  1. 01 We make investments, not bets. Every cheque is underwritten on customers, not narratives.
  2. 02 Fundamentals, not fantasies. Real revenue, real diligence, real exit paths in the $100M–$500M band.
  3. 03 Experienced teams, not hopeful ones. Operator backgrounds and repeat founders get our attention first.
  4. 04 Lead, then bring co-investors. We set the terms, write the cheque, and assemble the syndicate.
  5. 05 Liquidity over paper valuation. Trade sales and strategic M&A — not distant unicorn bets.
  6. 06 Show up, stay close. Wins and losses both. Relationships outlast cheques.

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