For founders

Building in Adelaide, Perth or Brisbane? We don't ask you to relocate.

Eastend backs experienced teams at the stage where bootstrapping ends and later-stage funds haven't shown up yet. We move quickly, write clear term sheets, and stay close once we're in.

Apply for funding What we look for
What we look for

Four signals we underwrite to.

  • Customers, not pilots

    Real B2B revenue. Three reference calls we can make tomorrow.

  • Operator-grade teams

    Repeat founders, deep domain experience, or operating leaders making their second pass.

  • Capital efficiency

    SA, WA and QLD costs are lower than the coast. We expect that to show in your burn and runway.

  • A path to $100M+ exit

    Trade-sale logic from day one. Who buys this company in five years and why?

When we invest

The stage between bootstrapping and Series A — sometimes called the Valley of Death. That's where we sit, because that's where the support gap is widest and the entry pricing is rational.

Cheque size: $250K – $1.5M lead. We re-up in subsequent rounds where the case is strong. IC cycles run two to four weeks for full diligence — fast for institutional capital, slow enough that we get it right.

Process

From "first email" to "wired" in 6–8 weeks.

  1. 01

    Application

    Submit via the Notion form. We respond within five business days, yes or no.

  2. 02

    Founder call

    30 minutes with Josh or JD. We bring two questions; you bring the metrics deck.

  3. 03

    Customer references

    Three calls. We hear what your customers actually say when you're not on the line.

  4. 04

    Term sheet

    Plain-English. No surprise clauses. Lead structure with co-investors lined up.

  5. 05

    Diligence

    Two to four weeks: technical, financial, legal, customer. Parallel, not sequential.

  6. 06

    Close

    Signed. Wired. The Sarah-led portfolio support engagement starts week one.

After we invest

Practical support, not platform pages.

  • Customer introductions

    Warm intros into our 460+ channel network across SA, WA and QLD — and into our LP base.

  • Hiring

    Founding-team and senior hires. We've placed CTOs, heads of sales and CFOs across the portfolio.

  • Follow-on capital

    We coordinate the next round and bring co-investors. Bridge facilities where the case is sound.

  • Exit readiness

    From year two: positioning for trade-sale buyers and strategic M&A introductions.

Apply

One form. Five business days to a yes or no.

We use a Notion application form so the data sits structured for the IC. Includes: stage, traction, team, ask, deck.

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